Qualification Outline

The FETC: Marketing is aiming at producing knowledgeable, skilled Marketers who are able to contribute to improved productivity and efficiency within the marketing industry. It should provide the means for individuals currently in the Marketing field to receive recognition of prior learning and to upgrade their skills and knowledge base.

The qualification is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognised professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal, learning and career goals.

People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.


12 Months

4 Day Facilitator led sessions each month. The rest of the days are on the job practical learning.


It is assumed that the learner accessing this qualification is competent in:

✅  Communication at NQF Level 3;

✅  Mathematical Literacy at NQF Level 3;

✅  Computer Literacy at NQF Level 3.


10 Segments including the Final Summative Assessment